I’ve begun an ad campaign for Teen Business Forum on Facebook. Targeted to 13-24 year olds, it’s an ad for TBF. However, Facebook ads have *ridiculous* CPC rates: $0.70-0.90/click was recommended to me.
I’ve set my CPC rates to $0.20 - this *should* result in a more reasonable $2 or so per member - counting on a 10% signup rate. If Facebook ads convert very well, I’d up my CPC, but I doubt that they’d convert much better than well-targeted Google Ad.
If you use Facebook, I have a question for you: how many times have you clicked on their ads? I know that I haven’t clicked on any of their ads *once*. If you have, how effective were the ads?
Advertising my sites via PPC is new to me - I haven’t really spent money on ads for a website before TBF. I know that forums don’t really make money, so I’m basically throwing my money into into a time sink. Why am I doing this? Does anyone have suggestions?
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[...] few days, I’ve been annoyed day after day. Remember my posts about Facebook Conversions and advertising on Facebook? Well, it seems like Facebook gave me a “Trial” of their advertising service. My $0.20 [...]
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