If you haven’t noticed, I have added Feedburner to Krazyness’s RSS feeds. Feedburner is a handy tool provided by Google which allows blogs to keep track of unique visitors to RSS. It collects statistics about RSS, and makes RSS subsciption easier by providing a pretty landing page.
Previously, I was skeptical about Feedburner’s RSS service. I was skeptical of “outsourcing” my blog RSS feeds to another provider - one which could fail and cause me to lose my subscriber base. However, after realizing that allowing people to subscribe to a XML feed on my site would become problematic, I quickly relented and added Feedburner to my site.
Why is Feedburner Good?
I always wondered this myself when thinking about Feedburning. This is where Feedburner is lacking - it never fully explains it on their own site. Anyways, here are some features that convinced me to move to Feedburner:
- Feed statistics - Awstats doesn’t track RSS feeds well - it doesn’t say how many uniques used that versus my main pages - it just gives hit counts. Feedburner tracks the number of RSS readers/users which track my website.
- Optimized landing page - it makes it easy for people with blog readers to subscribe.
- Email subscriptions - this allows people without RSS readers to subscribe to my content.
- Feed advertising - you can advertise in feeds so that when people read your posts in a reader - they still see your ads. While I’m not going to use this, it’s still a nice feature.
For those reasons alone, I decided to use Feedburner. Google has a handy plugin for integrating Feedburner with Wordpress. I’ve installed that, and viola! I’m burning my feed!
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I also use Feedburner with the wordpress plugin and love it!
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