At SMX Advanced this year, Roger Montti of Martinibuster gave a short presentation on building links from .edu sites. This was one of the shortest presentations - but gave some insightful content on where to look for and find links from .edu pages.
Why get a link from a .edu page?
Differing in opinion from what some people think, Montti says that links from .edus are not magic snake oil - Search Engines don’t give them any advantages over links from any other page. However, .edu links have some of the following advantages over links from conventional .coms:
- They tend to be in good neighborhoods - have you ever heard of a blacklisted .edu?
- They are good for long-term links - some less updated pages may stay static for a long time.
- They tend to have more inbound links.
Although .edus aren’t at all different compared to .coms in Google’s ranking algorithms, it’s particular characteristics and uses make links from them desirable anyways.
Where can you find good .edu links?
Google search strings are some of the best ways to find good .edu links. Montti shared the following search strings:
- site:edu “bookmarks”
- site:edu “links”
- site:edu cool sites
- site:edu tennis links (or your industry here)
These search strings will allow you to find .edu sites with the above content on them. After doing so, you should be able to find relevant link pages from which you can request a link to your site. With these strategies, you can find lots of useful and relevant .edu sites which you might be able to contact and get them to link to you.
While this post was a bit short, the next few posts will be a bit lengthier - this presentation was on the short side. This post is part of a blog series about Search Marketing Expo Advanced 2008 - this series will be continued with a post about Jay Young’s aggressive link building techniques.
If you haven’t yet, subscribe to Krazyness to get the most out of this blog. Thanks!
Related Posts
February 15, 2009
Great information buddy…. this is really useful for me…. i already use it…. it’s awesome….
helpful tips and very informative. As not everyone knows about the EDU site.
Comments RSS TrackBack Identifier URI
Leave a comment
2 Comments