Microsoft to Expand Facebook Ad Pact
Microsoft will be providing Windows Live Search to Facebook users. Initially, this may seem like a small thing - it may just be a search bar for Windows Live - but then again, think again.
When you’re on Facebook, how many times do you use the search on their site? Honestly, I use it quite a bit - it’s much better than Myspace’s search - so it’s much easier to find your friends, applications, and groups/products/etc. However, this has another implication - finding celebrities, movies, and tech gadget fan groups via Facebook may be fun - but Windows Live Search has the potential to enhance your search by bringing up relevant results on the web - and display relevant contextual ads.
This is a big thing - and I believe that this move from Microsoft was a smart one - this creates a potential for people to centralize Facebook for their research on various things. They would be able to stay on Facebook to get all of their daily information.
If that happens, what happens to Google?
I’ve already written about how Facebook can Kill the Web.
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